When you are waiting for the SEO of your website to kick in and you need to generate sales, an excellent option for you is to use Google paid ads. They have various ads that you can utilise to help drive sales for your business and increase brand awareness. However, you will need to ensure you select the best type of ads for your business. Below are some of the available advert types that can be lucrative for your company and show you an excellent return on your investment.
Shopping Ads
Google shopping ads are excellent for e-commerce websites that have lots of products. As a seller, you can list the inventory of your shop and help boost your sales. Your ads will appear in related searches for the products you sell, and they will also appear in the Google shopping tab. These adverts can be highly lucrative for your business when your campaign is well optimised and run correctly. However, if you have no experience with these ads, you may want to use the services of a reputable digital agency to assist you.
Video Ads
Another excellent advertising medium on Google is the video ads they offer. Video is a highly used medium on the internet, and many people will scroll through countless videos daily. Video ads will appear on YouTube and other platforms, and you can get your products or services in front of millions of potential customers. Investing in video ads for your company can show you an excellent return on investment when done correctly, and you have high-quality content.
Display Ads
You may also want to consider adding display ads to your digital marketing campaign, and these can be an excellent way to generate leads ad sales. These adverts are image-based, so you will need to create eye-catching graphics to grab users’ attention. When you use this type of adverts, you can also utilise remarketing and target people who have previously seen your ads or visited your website.
Local Campaigns
If your business only provides your products or services to a specific geographic area, you may utilise a Google local campaign. You can promote your products or services, the location of your business, and target people that are near your physical location. Your ads will appear on many channels, including search, display, maps, and on YouTube, so that you can achieve tremendous reach for your marketing campaign.
These are a few of the different types of ads that Google offers, but there are more besides these. Embrace paid ads on Google, and you can help take your business to the next level and turn it into the success of your dreams.
